Photo: Esoft Systems A/S

6th of September 2022 Esoft, a marketing company for the real estate industry, entered into an agreement to purchase the shares in Inviso AS – Norway’s largest agency for residential photography and visual services for the real estate market. The transaction also includes the subsidiary Sikt Bolig AS and the Spanish subsidiary Inviso House S.L.

-It is a perfect match. We have been cooperating with Inviso on a strategic level for over 10 years, and with Inviso’s market position, their nationwide photographer setup and a strong management team, we consider Inviso to be the very best option to strengthen Esoft’s market position in Norway, says Ian Holmgaard, CEO in Esoft.

Esoft provides the property industry with marketing, sales and rent of housing, and the acquisition of Inviso will therefore strengthen the company’s market position. Inviso was established in 2004 and had a turnover of over NOK 133 million in 2021.

Aabø-Evensen has assisted Esoft and Polaris with legal advice regarding the transaction. Polaris is a Nordic investment company based in Copenhagen.

Read Esofts full press release here.